West Elm South African Collection

Have you seen West Elm's collection of South African designs? The collection ranges from furniture to pillows, lighting and decorative pieces. Though the collection is from different artists, there is a slight commonality in the pieces. They all are vibrant in color, and they have an organic quality to them. Which makes sense because it's all about working with craftsman/women and local artists. I really like a lot from this collection,  it does feel like a breath of fresh air for this genre. It is very frustrating that every time a design whether in fashion or interiors is labeled "African", it is usually some stereotypical print and color combination.

There is so much diversity in each African country let alone the whole continet. Even me as an African more specifically Gambian, I can't speak for the whole continents design aesthetic. Each culture/tribe has a little something (or big) that is quite different from the other. I think the bold colors, and vibrancy is one thing that ties them all together. African design is usually very bold, and uplifting, which is very true for this collection. What do you think of this collection?

Wishing you a bright and happy week! :)

(Images: West Elm)